Garva Diary

A culturally aware mobile platform for expecting and postpartum mothers, offering verified guidance throughout pregnancy and beyond.

00

problem

During pregnancy, expecting mothers are overwhelmed by contradictory, anxiety-inducing information online. In the regional market, this issue is worsened by a lack of accessible resources rooted in local food culture and habits. Existing competitors offer highly fragmented services, some focus on pregnancy while others handle newborn care. This structural silo forces exhausted mothers to completely abandon their digital data history and relearn an entirely new interface right at their peak point of vulnerability.

solution

Garva Diary resolves this ecosystem fragmentation hrough a continuous care architecture. By treating pregnancy and postpartum as a fluid, connected journey, the application customizes its entire interface engine instantly based on an onboarding selection. This allows the platform to deliver doctor-verified medical access, localized trimester-specific nutrition plans, and prenatal wellness tools without ever disrupting the user's historical data or community trust.

The name Garva Diary is rooted in the Sanskrit and Nepali words for pregnancy and womb (गर्भ), elevating a clinical timeline into an empowering personal chronicle.

The brand's visual anchor is a continuous-line logo mark featuring a minimalist maternal silhouette that honors the physical transformation of pregnancy. Tucked gently within its apex is an interconnected heart motif, symbolizing the synchronized biological bond and dual heartbeat of the mother and child.

Every interaction, color choice, and layout shift across the high-fidelity Figma prototype was engineered to actively minimize cognitive load and alleviate user anxiety:

  • Why implement Dynamic Dashboard States?
    To provide absolute continuity, the physical layout coordinates remain completely fixed so the user never has to relearn the UI layout after childbirth. However, the content blocks pivot empathetically. The prenatal embryo radial countdown ("70 days until due date") automatically transforms postpartum into a celebratory illustration of a mother holding her newborn child ("Congratulations! You've been a mother for 30 weeks now!"), instantly shifting focus toward neonatal milestones.


  • Why position the SOS Card first in the Services Matrix?
    Literacy rates, physical exhaustion, and high-panic moments demand instant action. I placed the high-contrast pink SOS Contact utility as the absolute first item in the horizontal grid across both dashboard states. This gives a worried mother immediate, single-tap access to emergency medical resources without requiring any scrolling or search friction.


  • Why choose a Vertical Timeline with Horizontal Micro-Tabs for Nutrition?
    Displaying a full week of calorie data and meal options creates massive visual noise. By using a grounding vertical calendar timeline on the left paired with localized horizontal sub-tabs (Breakfast, Pre-Lunch, Lunch), the mother only sees the exact dietary items relevant to her current hour. Highlighting active selections in vibrant pink caps keeps her mental strain at absolute zero.


  • Why include Real Imagery and Benefit-First copy in Wellness?
    Expecting mothers hesitate to perform physical exercises out of fear of harming the baby. To combat this hesitation, the yoga blocks use real-life imagery of pregnant mothers to model safe forms. I then structured the text layout to highlight practical biological benefits immediately after the title ("..opens hip flexors, and strengthens the pelvic floor"), providing peace of mind.


  • Why use Avatars and Ratings in Community & Doctor Discovery?
    To back up the brand promise "Google is not a doctor," anonymous data was entirely eliminated. Every community card displays a visible verification avatar, and the doctor cards highlight clear profile pictures, ratings, and precise real-time availability windows. This layout architecture allows mothers to quickly filter and book virtual consultations with absolute confidence during moments of intense health anxiety.


Checkout the Figma Proto: Grava Diary

year

2025

timeframe

7 days

tools

Figma

category

Product Design

01

02

03

04

.say hello

i'm open for freelance projects, feel free to email me to see how we can collaborate

.say hello

i'm open for freelance projects, feel free to email me to see how we can collaborate